Logo design and branding for Kevin Campbell Coaching

My client is an established ‘Thrive’ Counsellor, KS1/ KS2 Teacher and Youth Mentor. He asked me to create a logo which was simple and modern but had a dynamic and colourful appeal. He wanted a bold but classic serif typeface for his name and a neat, centred, streamlined, uppercase, typeface for ‘Coaching’ directly underneath the name.

I started with some simple sketches of a human head silhouette outline. I then added abstract elements to convey the side profile shape of the human brain. Given that the nature of Kevin’s work is in promoting positive self esteem, empowerment, better mental health and overall well-being in his clients through bespoke coaching sessions, we worked together to convey a dynamic and colourful splash through bold colour blocks in a splashed paint style. The colour elements convey a positive and hopeful feeling and the dynamism of the brain side profile image conveys proaction, empowerment and a feeling of creativity.

This was a great project to work on and I enjoyed developing my ideas closely with the client. The end product logo is colourful and simple, eye-catching and effective and most importantly - my client was happy with the final design which they successfully use on promotional materials such as flyers, leaflets, posters and business cards. I am looking forward to working with this client to continue to develop their online presence and branding.